The internet meme in which a user posts a four-panel image parodying how they present themselves on LinkedIn, Facebook, Instagram, and Tinder was started and popularized by what musician when she made the initial post on Instagram in January 2020?

The term meme was introduced in 1976 by British evolutionary biologist Richard Dawkins (author of "The God Delusion"). He conceived of memes as the cultural parallel to biological genes and considered them as being in control of their own reproduction.