Cuauhtémoc Moctezuma Brewery has many brands of popular beer, but only one had a series of commercials that lasted more than a decade and starred Jonathan Goldsmith. Goldsmith's name-less character became iconic enough to be included in many internet memes in the 2000s. Name the beer brand OR the character.

Fact: Reality TV is cheaper to produce, easier to make, and, above all else, popular with audiences. When real, attention-hungry people are put on TV, almost anything can happen. And yes, most of the stuff that is shown has been scripted.