Released in 2004 by Blizzard Entertainment and set in the fictional universe of Azeroth, what is the name of the computer game that became the world's most popular 'MMORPG' (massively multiplayer online role-playing game) within a few years and continues to be referenced in popular culture with its three-letter abbreviation?

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1. Released in 2004 by Blizzard Entertainment and set in the fictional universe of Azeroth, what is the name of the computer game that became the world's most popular 'MMORPG' (massively multiplayer online role-playing game) within a few years and continues to be referenced in popular culture with its three-letter abbreviation?