The character simply named 'Baby' had many famous commercials; in 2008's Super Bowl XLII the protagonist interrupted himself with a burp-up after saying 'Check it, click, I just bought a stock. You just saw me buy a stock.' What financial technology company was behind this famous campaign?

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1. The character simply named 'Baby' had many famous commercials; in 2008's Super Bowl XLII the protagonist interrupted himself with a burp-up after saying 'Check it, click, I just bought a stock. You just saw me buy a stock.' What financial technology company was behind this famous campaign?