Creator Larry David had a famous policy for Seinfeld in which he wanted to scrupulously avoid sentimentality and moral lessons. What four-word phrase is the quote often attributed to David as the summary of this policy?

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1. Creator Larry David had a famous policy for Seinfeld in which he wanted to scrupulously avoid sentimentality and moral lessons. What four-word phrase is the quote often attributed to David as the summary of this policy?