Assertion (A) : A company's positioning and differentiation strategy must change over the product life cycle. Reason (R) : A company's product, market and competitors change over the product life cycle. Codes:

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Assertion (A) : A company's positioning and differentiation strategy must change over the product life cycle. <br /> Reason (R) : A company's product, market and competitors change over the product life cycle.<br /> <em>Codes:</em>