Assertion (A) : Companies must manage service quality by understanding the effects of each service encounter. Reason (R) : Customer's expectations play a critical role in their service experiences and evaluations.Select the correct codes: Codes:

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The UGC NET management syllabus consists of these 10 units:

Management
Organizational Behaviour
Human Resource Management
Financial Statements
Financial Management
Strategic Management
Consumer and Industrial Buying Behavior
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Assertion (A) : Companies must manage service quality by understanding the effects of each service encounter. <br /> Reason (R) : Customer's expectations play a critical role in their service experiences and evaluations.<br />Select the correct codes:<br /> <em>Codes:</em>