Assertion (A) : One of the trends to build a sustainable competitive advantage are innovations and innovations management. Reason (R) : Human Resource Management has to be able to connect innovations with the traditional change management to design a true powerful weapon against competitors in the market. Code:

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The UGC NET management syllabus consists of these 10 units:

Management
Organizational Behaviour
Human Resource Management
Financial Statements
Financial Management
Strategic Management
Consumer and Industrial Buying Behavior
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Assertion (A) : One of the trends to build a sustainable competitive advantage are innovations and innovations management. <br /> Reason (R) : Human Resource Management has to be able to connect innovations with the traditional change management to design a true powerful weapon against competitors in the market.<br /> <em>Code:</em>