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From the given columns which of the combinations best describe the concepts of product hierarchy? (a) Need family (i) The core need that underlines the existence of a product family(b) Product family (ii) Group of items within a product line that share one of several possible forms of the product(c) Product class (iii) Group of products within the product family recognized as having a certain functional coherence(d) Product line (iv) All the product classes that can satisfy a core need with reasonable effectiveness Code :

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1500+ Business Management questions.

The UGC NET management syllabus consists of these 10 units:

Management
Organizational Behaviour
Human Resource Management
Financial Statements
Financial Management
Strategic Management
Consumer and Industrial Buying Behavior
Statistics for Management
International Business
Entrepreneurship Development


From the given columns which of the combinations best describe the concepts of product hierarchy? <br />(<em>a</em>) Need family (<em>i</em>) The core need that underlines the existence of a product family<br />(<em>b</em>) Product family (<em>ii</em>) Group of items within a product line that share one of several possible forms of the product<br />(<em>c</em>) Product class (<em>iii</em>) Group of products within the product family recognized as having a certain functional coherence<br />(<em>d</em>) Product line (<em>iv</em>) All the product classes that can satisfy a core need with reasonable effectiveness <em>Code :</em>






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