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In the buying decision process, what is the term used for a person who first suggests buying the product or service?

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1500+ Business Management questions.

The UGC NET management syllabus consists of these 10 units:

Management
Organizational Behaviour
Human Resource Management
Financial Statements
Financial Management
Strategic Management
Consumer and Industrial Buying Behavior
Statistics for Management
International Business
Entrepreneurship Development


In the buying decision process, what is the term used for a person who first suggests buying the product or service?






 
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