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Indicate the correct code matching the items in List-I with those in List-II as follows: List-I List-II (a) Competitive parity in advertising (i) Variations in advertising(b) Promotional elasticity of product (ii) Advertising scheduling(c) Optimal promotion mix (iii) Advertising expenditure(d) Pulsing advertising (iv) Marginal equivalence of advertising media outlay Codes: (a) (b) (c) (d)

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1500+ Business Management questions.

The UGC NET management syllabus consists of these 10 units:

Management
Organizational Behaviour
Human Resource Management
Financial Statements
Financial Management
Strategic Management
Consumer and Industrial Buying Behavior
Statistics for Management
International Business
Entrepreneurship Development


Indicate the correct code matching the items in List-I with those in List-II as follows: <br /> <em>List-I List-II</em> <br />(<em>a</em>) Competitive parity in advertising (<em>i</em>) Variations in advertising<br />(<em>b</em>) Promotional elasticity of product (<em>ii</em>) Advertising scheduling<br />(<em>c</em>) Optimal promotion mix (<em>iii</em>) Advertising expenditure<br />(<em>d</em>) Pulsing advertising (<em>iv</em>) Marginal equivalence of advertising media outlay<br /> <em>Codes:</em> <br />(<em>a</em>) (<em>b</em>) (<em>c</em>) (<em>d</em>)






 
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