Match the following : List-I List-II (a) Differentiation 1. How familiar and intimate consumers are with the brand.(b) Esteem 2. The degree to which a brand is seen as different from others.(c) Relevance 3. How well the brand is regarded and respected.(d) Knowledge 4. The breadth of a brand's appeal. Codes : (a) (b) (c) (d)

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The UGC NET management syllabus consists of these 10 units:

Management
Organizational Behaviour
Human Resource Management
Financial Statements
Financial Management
Strategic Management
Consumer and Industrial Buying Behavior
Statistics for Management
International Business
Entrepreneurship Development


Match the following : <br /> List-I List-II <br />(<em>a</em>) Differentiation 1. How familiar and intimate consumers are with the brand.<br />(<em>b</em>) Esteem 2. The degree to which a brand is seen as different from others.<br />(<em>c</em>) Relevance 3. How well the brand is regarded and respected.<br />(<em>d</em>) Knowledge 4. The breadth of a brand's appeal.<br /> Codes : <br />(<em>a</em>) (<em>b</em>) (<em>c</em>) (<em>d</em>)






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