Match the items of List–I with the items of List–II and select the code of correct matching: List–I List–II (Medium of (Limitations) Mass Communication) (a) Outdoor 1. Relative high cost; increasing consumer resistance(b) Yellow pages 2. Over production could lead to runaway costs(c) Brochures 3. High competition; long ad purchase lead time; creative limitations(d) Telephone 4. Limited audience selectivity; creative limitations Codes: (a) (b) (c) (d)

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The UGC NET management syllabus consists of these 10 units:

Management
Organizational Behaviour
Human Resource Management
Financial Statements
Financial Management
Strategic Management
Consumer and Industrial Buying Behavior
Statistics for Management
International Business
Entrepreneurship Development


Match the items of List–I with the items of List–II and select the code of correct matching: <br /> <em>List–I List–II</em> <br /> <em>(Medium of (Limitations) Mass Communication)</em> <br />(<em>a</em>) Outdoor 1. Relative high cost; increasing consumer resistance<br />(<em>b</em>) Yellow pages 2. Over production could lead to runaway costs<br />(<em>c</em>) Brochures 3. High competition; long ad purchase lead time; creative limitations<br />(<em>d</em>) Telephone 4. Limited audience selectivity; creative limitations<br /> <em>Codes:</em> <br />(<em>a</em>) (<em>b</em>) (<em>c</em>) (<em>d</em>)