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Statement–I : In developing advertising programme marketing managers must always start by identifying the target market and buyer motives. Statement–II : A company may run multiple ad campaigns at the same time, each emphasizing different aspects of its brand and service.

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1500+ Business Management questions.

The UGC NET management syllabus consists of these 10 units:

Management
Organizational Behaviour
Human Resource Management
Financial Statements
Financial Management
Strategic Management
Consumer and Industrial Buying Behavior
Statistics for Management
International Business
Entrepreneurship Development


Statement–I : In developing advertising programme marketing managers must always start by identifying the target market and buyer motives. <br /> Statement–II : A company may run multiple ad campaigns at the same time, each emphasizing different aspects of its brand and service.






 
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