What metaphor is used to describe the competitive space where products are not yet well defined, competitors are not wellorganised and the market is relatively unknown?

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The UGC NET management syllabus consists of these 10 units:

Management
Organizational Behaviour
Human Resource Management
Financial Statements
Financial Management
Strategic Management
Consumer and Industrial Buying Behavior
Statistics for Management
International Business
Entrepreneurship Development


What metaphor is used to describe the competitive space where products are not yet well defined, competitors are not wellorganised and the market is relatively unknown?