Which of the following statements are correct? Statement-I : Customer Relationship Management (CRM), describes the Company's optimization of the value of its customer base. Statement-II : Customer Value Management(CVM) focuses on the analysis of individual data on prospects and customers to 69 develop marketing strategies to acquire and retain customers and drive customer behaviour. Statement-III: CRM is the process of carefully managing detailed information about individual customers and all customer 'touch points' to maximize loyalty. Codes :

1500+ Business Management questions.

The UGC NET management syllabus consists of these 10 units:

Management
Organizational Behaviour
Human Resource Management
Financial Statements
Financial Management
Strategic Management
Consumer and Industrial Buying Behavior
Statistics for Management
International Business
Entrepreneurship Development