Assertion (1) : The rigidity of folk media formats for manipulation of content is a big problem for them to be used in development communication. Reason (R) : Since folk media formats are inherited from one generation of practitioners to the next generation, the rigidity of the formats is an advantage for them to remain insular from external influences. Codes:

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1700+ communication & journalism questions.The UGC NET Mass Communication and Journalism syllabus consists of 10 units: Communication & Journalism  Role of media in society, Demographic & sociological impact of media, effects Journalism- role & responsibilities, Indian constitution Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema Dominant paradigm & alternative conception Administrative &... Show more

Assertion (1) : The rigidity of folk media formats for manipulation of content is a big problem for them to be used in development communication. <br /> Reason (R) : Since folk media formats are inherited from one generation of practitioners to the next generation, the rigidity of the formats is an advantage for them to remain insular from external influences.<br /> <em>Codes:</em>