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Directions (96 to 100): Read the following passage and answer the questions. For more than three decades, cognitive psychologists have been developing a perspective on the way individuals routinely cope with sensory information: information-processing theory. It is actually a large set of diverse and disparate ideas about cognitive processes and provides yet another way to study media audience activity. Researchers work to understand how people take in, process, store, and then use various forms of information provided by media. Drawing on the same metaphors as systems theory, information processing theory uses mechanistic analogies to describe and interpret how each of us takes in and makes sense of the flood of information our senses encounter every moment of each day. It assumes that individuals operate like complex bio-computers, with certain built-in information-handling capacities and strategies. Each day we are exposed to vast quantities of sensory information. We filter this information so only a small portion of it ever reaches our conscious mind. Only a tiny fraction of this information is singled out for attention and processing, and we finally store a tiny amount of this in long-term memory. We are not so much information handlers as information avoiders – we have developed sophisticated mechanisms for screening out irrelevant or useless information. Our capacity to cope with sensory information is easily overwhelmed so that we make mistakes by failing to take in and process critical information. Cognitive psychologists make an important distinction between cognitive (or information) processes and consciousness. Much of what takes place in our brain never reaches our consciousness. Although this activity often affects our conscious thoughts, it does so only very indirectly through its influence on other cognitive processes. Our consciousness acts as a supreme overseer of this cognitive activity but has very limited and typically quite indirect control over it. This perspective on cognition is contrary to what most of us would like to assume about our ability to control what goes on in our minds. It contradicts our personal experience, which is largely based on what conscious reflection is able to reveal to us. When we watch a televised news report, we have the sense that we are getting every bit of useful information from it that is there. But recent research finds that only a fraction of the original information reaches us, even when we pay close attention. We get distracted by compelling pictures and waste precious cognitive resources processing them while important auditory information is missed. 96. What is the new perspective of cognitive psychologists?

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1700+ communication & journalism questions.The UGC NET Mass Communication and Journalism syllabus consists of 10 units: Communication & Journalism  Role of media in society, Demographic & sociological impact of media, effects Journalism- role & responsibilities, Indian constitution Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema Dominant paradigm & alternative conception Administrative &... Show more

Directions (96 to 100): <em>Read the following passage</em> <em>and answer the questions.</em> For more than three decades, cognitive psychologists have been developing a perspective on the way individuals routinely cope with sensory information: information-processing theory. It is actually a large set of diverse and disparate ideas about cognitive processes and provides yet another way to study media audience activity. Researchers work to understand how people take in, process, store, and then use various forms of information provided by media. Drawing on the same metaphors as systems theory, information processing theory uses mechanistic analogies to describe and interpret how each of us takes in and makes sense of the flood of information our senses encounter every moment of each day. It assumes that individuals operate like complex bio-computers, with certain built-in information-handling capacities and strategies. Each day we are exposed to vast quantities of sensory information. We filter this information so only a small portion of it ever reaches our conscious mind. Only a tiny fraction of this information is singled out for attention and processing, and we finally store a tiny amount of this in long-term memory. We are not so much information <em>handlers </em>as information avoiders – we have developed sophisticated mechanisms for screening out irrelevant or useless information. Our capacity to cope with sensory information is easily overwhelmed so that we make mistakes by failing to take in and process critical information. Cognitive psychologists make an important distinction between cognitive (or information) processes and consciousness. Much of what takes place in our brain never reaches our consciousness. Although this activity often affects our conscious thoughts, it does so only very indirectly through its influence on other cognitive processes. Our consciousness acts as a supreme overseer of this cognitive activity but has very limited and typically quite indirect control over it. This perspective on cognition is contrary to what most of us would like to assume about our ability to control what goes on in our minds. It contradicts our personal experience, which is largely based on what conscious reflection is able to reveal to us. When we watch a televised news report, we have the sense that we are getting every bit of useful information from it that is there. But recent research finds that only a fraction of the original information reaches us, even when we pay close attention. We get distracted by compelling pictures and waste precious cognitive resources processing them while important auditory information is missed.<br /> 96. What is the new perspective of cognitive psychologists?






 
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