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Directions: Read the following passage and answer the questions. The increasing market orientation of news media by private media forces the public service broadcasting sector to chase for audience rather than present quality news. The days when reporters got stories because they were good stories that people ought to read have now almost completely gone and stories are now gathered because they will interest the target audience and tempt them to buy the magazine or newspaper. The marketable stories are desirable enough to tempt journalists to behave unethically more often than would be the case were their motives for pursuing the story less trained with commercialism. Celebrity is now a major selling point for a newspaper or magazine. An interview with a major celebrity is very hard to come by and can take months to set up. Fees are sometimes paid and prior questions are given to them. This is where the star's public-relations managers are able to select the pictures to be used with the interview and to read the interview, giving approval and, if necessary, making amendments in the questions. This means that top stars are able to determine which media carries their words and pictures, where that appears, and that the story very carefully maintains their carefully-crafted image. Stars are often heard complaining about intrusion into their privacy. Major stars are not only able to limit their appearances to key media with prior questions' approval but they are also able to sufficiently protect their privacy to ensure that those are the only stories that get out. Less talented celebrities are obliged to seek media exposure in more salacious magazines or newspapers, but still the principles are the same. Many of the so-called snatch pictures of celebrities are carefully posed to ensure maximum publicity for the star involved. As most press relations experts will tell you, there's no such thing as bad publicity. With celebrity ruling the news agenda, and manufactured news ruling celebrity, it can be no surprise that the temptation is there for a journalist, working for a publication that is not on the top celebrity's reading requirements, to bend the rules themselves to get work. It is all very well for the elite – politicians, academics, intellectuals and others – to complain about the dumbing-down of newspapers, the replacement of serious political discussion, international news and mind-broadening information with celebrity titbits, but whilst commerce is the driving force for the media, the media will continue to provide people with what they want and that often means celebrity gossip. 71. What is the impact of market orientation of news media?

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1700+ communication & journalism questions.The UGC NET Mass Communication and Journalism syllabus consists of 10 units: Communication & Journalism  Role of media in society, Demographic & sociological impact of media, effects Journalism- role & responsibilities, Indian constitution Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema Dominant paradigm & alternative conception Administrative &... Show more

Directions: <em>Read the following</em> <em>passage and answer the questions.</em> The increasing market orientation of news media by private media forces the public service broadcasting sector to chase for audience rather than present quality news. The days when reporters got stories because they were good stories that people ought to read have now almost completely gone and stories are now gathered because they will interest the target audience and tempt them to buy the magazine or newspaper. The marketable stories are desirable enough to tempt journalists to behave unethically more often than would be the case were their motives for pursuing the story less trained with commercialism. Celebrity is now a major selling point for a newspaper or magazine. An interview with a major celebrity is very hard to come by and can take months to set up. Fees are sometimes paid and prior questions are given to them. This is where the star's public-relations managers are able to select the pictures to be used with the interview and to read the interview, giving approval and, if necessary, making amendments in the questions. This means that top stars are able to determine which media carries their words and pictures, where that appears, and that the story very carefully maintains their carefully-crafted image. Stars are often heard complaining about intrusion into their privacy. Major stars are not only able to limit their appearances to key media with prior questions' approval but they are also able to sufficiently protect their privacy to ensure that those are the only stories that get out. Less talented celebrities are obliged to seek media exposure in more salacious magazines or newspapers, but still the principles are the same. Many of the so-called snatch pictures of celebrities are carefully posed to ensure maximum publicity for the star involved. As most press relations experts will tell you, there's no such thing as bad publicity. With celebrity ruling the news agenda, and manufactured news ruling celebrity, it can be no surprise that the temptation is there for a journalist, working for a publication that is not on the top celebrity's reading requirements, to bend the rules themselves to get work. It is all very well for the elite – politicians, academics, intellectuals and others – to complain about the dumbing-down of newspapers, the replacement of serious political discussion, international news and mind-broadening information with celebrity titbits, but whilst commerce is the driving force for the media, the media will continue to provide people with what they want and that often means celebrity gossip.<br /> 71. What is the impact of market orientation of news media?






 
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