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Directions: Read the passage and answer the questions: James Carey was a leading American proponent of cultural studies, writing and speaking prolifically for the past three decades. At a time when US media researchers viewed most cultural studies work with suspicion and skepticism, Carey, in a series of seminal essays, drew on the work of British and Canadian scholars to defend cultural studies and contrast it with limited-effects perspective. One essential difference he found is that limitedeffects theories focus on the transmission of accurate information from a dominant source to passive receivers whereas cultural studies deal with the everyday rituals we rely on to structure and interpret our experiences. Carey argued that the limited-effects view is tied to the transmissional perspective-The idea that mass communication is the 'Process of transmitting messages at a distance for the purpose of control.' In the transimissional perspective, car advertisements attempt to persuade us to buy a certain make of automobile, and political campaign messages are designed to influence the voter to vote one way or other. They might or might not be effective in causing us to act as they intend. The ritual perspective, on the other hand, views mass communication as not 'directed towards the extension of messages in space but the maintenance of society in time, not the act of imparting information but the representation of shared beliefs' considers in other words, that communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed.' According to Carey, a car advertisement sells more than transportation. It is, depending on its actual content, possibly reaffirming the American sense of independence, reinforcing cultural notions of male and female attractiveness, taking into consideration the personal value of consumption regardless of the product. 71. Who did inspire Carey to work on cultural studies?

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1700+ communication & journalism questions.The UGC NET Mass Communication and Journalism syllabus consists of 10 units: Communication & Journalism  Role of media in society, Demographic & sociological impact of media, effects Journalism- role & responsibilities, Indian constitution Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema Dominant paradigm & alternative conception Administrative &... Show more

Directions: <em>Read the passage and</em> <em>answer the questions:</em> James Carey was a leading American proponent of cultural studies, writing and speaking prolifically for the past three decades. At a time when US media researchers viewed most cultural studies work with suspicion and skepticism, Carey, in a series of seminal essays, drew on the work of British and Canadian scholars to defend cultural studies and contrast it with limited-effects perspective. One essential difference he found is that limitedeffects theories focus on the transmission of accurate information from a dominant source to passive receivers whereas cultural studies deal with the everyday rituals we rely on to structure and interpret our experiences. Carey argued that the limited-effects view is tied to the transmissional perspective-The idea that mass communication is the 'Process of transmitting messages at a distance for the purpose of control.' In the transimissional perspective, car advertisements attempt to persuade us to buy a certain make of automobile, and political campaign messages are designed to influence the voter to vote one way or other. They might or might not be effective in causing us to act as they intend. The ritual perspective, on the other hand, views mass communication as not 'directed towards the extension of messages in space but the maintenance of society in time, not the act of imparting information but the representation of shared beliefs' considers in other words, that communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed.' According to Carey, a car advertisement sells more than transportation. It is, depending on its actual content, possibly reaffirming the American sense of independence, reinforcing cultural notions of male and female attractiveness, taking into consideration the personal value of consumption regardless of the product.<br /> 71. Who did inspire Carey to work on cultural studies?






 
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