Home  >  UGC NET  >  UGC NTA NET JRF Mass Communication & Journalism Previous Papers Questions

Directions (Qs. 46 to 50): Read the following passage and answer the questions: During the 1940s, social responsibility theory emerged as the predominant normative theory of media practice in the world. It represented a compromise between radical libertarian views and calls for technocratic control. Social responsibility theory put control of media content in the hands of media practitioners, who were expected to act in the public interest. No means existed, however, to compel them to serve the public. They were free to decide what services were needed and to monitor the effectiveness of those services. Since its articulation by the Hutchins commission, most media practitioners have at least been introduced to the basic ideals of social responsibility theory. As such, when they are questioned about their work, most provide explanations based on social responsibility notions. In addition, many different news production practices have been developed in an effort to implement these ideas. Still, there seems to be little enthusiasm among many media professionals for social responsibility theory's focus on the public good and on broad-based reporting about significant events. In addition, as the conflict between social responsibility and profitability continues to grow in our increasingly concentrated and commercialized media, responsibility becomes less central to the mission of many media organizations. Media critics such as Gaye Tuchman and W. Lance Bennett have charged that media coverage of minority groups and social movements actually impedes or subverts group activities. They argue that ritualistic balancing of news combined with overdramatized coverage has popularized false impressions of groups or reinforced negative stereotypes. Groups get little real assistance from media. Most media services are aimed at demographic segments favoured by advertisers not at those groups in greatest need of help. Media have chronicled the decay of cities but have done little to create 'Great Communities'. Their target audiences are generally in the affluent suburbs, not the inner-city ghettos. 46. Who suggested the social responsibility theory of media?

🎲 Try a Random Question  |  Total Questions in Quiz: 1714  |  🧠 Study this quiz with Flashcards
This question is part of a full practice quiz:
UGC NTA NET JRF Mass Communication & Journalism Previous Papers Questions — practice the complete quiz, review flashcards, or try a random question.
🧠 Flashcards (fast review) 🧪 Practice Quiz ⚔️ Challenge a Friend 🥊 📊 View Stats
1700+ communication & journalism questions.The UGC NET Mass Communication and Journalism syllabus consists of 10 units: Communication & Journalism  Role of media in society, Demographic & sociological impact of media, effects Journalism- role & responsibilities, Indian constitution Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema Dominant paradigm & alternative conception Administrative &... Show more

Directions (Qs. 46 to 50): <em>Read the following</em> <em>passage and answer the questions:</em> During the 1940s, social responsibility theory emerged as the predominant normative theory of media practice in the world. It represented a compromise between radical libertarian views and calls for technocratic control. Social responsibility theory put control of media content in the hands of media practitioners, who were expected to act in the public interest. No means existed, however, to compel them to serve the public. They were free to decide what services were needed and to monitor the effectiveness of those services. Since its articulation by the Hutchins commission, most media practitioners have at least been introduced to the basic ideals of social responsibility theory. As such, when they are questioned about their work, most provide explanations based on social responsibility notions. In addition, many different news production practices have been developed in an effort to implement these ideas. Still, there seems to be little enthusiasm among many media professionals for social responsibility theory's focus on the public good and on broad-based reporting about significant events. In addition, as the conflict between social responsibility and profitability continues to grow in our increasingly concentrated and commercialized media, responsibility becomes less central to the mission of many media organizations. Media critics such as Gaye Tuchman and W. Lance Bennett have charged that media coverage of minority groups and social movements actually impedes or subverts group activities. They argue that ritualistic balancing of news combined with overdramatized coverage has popularized false impressions of groups or reinforced negative stereotypes. Groups get little real assistance from media. Most media services are aimed at demographic segments favoured by advertisers not at those groups in greatest need of help. Media have chronicled the decay of cities but have done little to create 'Great Communities'. Their target audiences are generally in the affluent suburbs, not the inner-city ghettos.<br /> 46. Who suggested the social responsibility theory of media?






ADVERTISEMENT
 
❤ If you liked Fatskills, consider supporting us by checking out The Life Manuals You Never Got.

🌈  Our mission is to help improve your scores in any subject and exam withonline quizzes, practice tests, study guides, & advice for students. Since 2018.
About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | What Should We Know?
Privacy | Terms |
Without work one finishes nothing. - Ralph Waldo Emerson
© 2026 Fatskills.com

All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.