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Directions (Qs. 46 to 50): Read the following passage and answer the questions. Global village proponents see the world community coming closer together as a common culture is negotiated and, not incidentally as we became more economically interconnected. 'We are witnessing the revolution of the empowerment of the media consumer,' argues Reuters Television Director Enrique Jara. There should be little fear that individuals cultures and national identities will disappear, because the world's great diversity will ensure that culture-specific, special interest fare remains in demand. Modern media technology makes the delivery of this varied content not only possible but profitable. As a result of cultural exchanges, a global culture is created, piece by piece, but it grows more variegated and complex along the way. And even as geographically based identifies blur and fade, new subcultures based on shared tastes in music or literature or obscure hobbies, grow up. The global village is here but the problem is erosion of national sovereignty. The advanced nations of the world through their multi-national corporations are expanding their control over the international flow of information. As a result, much of the world may become even more heavily dependent on the western nations and it may be predicted about the demise of native cultures. National culture is assaulted by direct satellite broadcasts and worldwide information distribution networks. There is a fear about worldwide democracy. Much of the world's entertainment and Journalism is being provided by a handful of enormous films, with invariably pro-profit and pro-global market political positions on the central issues of our times. There is no simple answer to the debate over protecting the integrity of local cultures. There is even disagreement over the wisdom of doing so. Media literate people should at least be aware of the debate and its issues and they may also want to consider the paradox of what Josef Joffe, editor of Germany's Weekly 'Die Zeit', calls the 'Soft power' of America's exported culture. It 'does not bend hearts' as cultural imperialism critics contend. Rather, 'it twists minds in resentment and rage'. He points to data collected by the Pew Global Attitudes Project. When asked if they 'like American music, movies and television' large percentages of citizens in England (62%), France (65%) Germany (67%) and Italy (69%) said 'Yes'. But when asked if 'its good that American ideas and customs are spreading', other large percentages of people in England (33%), France (27%), Germany (24%) and Italy (43%) said 'no'. Like most debates over mass communication the simple answers aren't always the correct answers. 46. What is the major characteristic of the global village?

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1700+ communication & journalism questions.The UGC NET Mass Communication and Journalism syllabus consists of 10 units: Communication & Journalism  Role of media in society, Demographic & sociological impact of media, effects Journalism- role & responsibilities, Indian constitution Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema Dominant paradigm & alternative conception Administrative &... Show more

Directions (Qs. 46 to 50): <em>Read the following</em> <em>passage and answer the questions.</em> Global village proponents see the world community coming closer together as a common culture is negotiated and, not incidentally as we became more economically interconnected. 'We are witnessing the revolution of the empowerment of the media consumer,' argues Reuters Television Director Enrique Jara. There should be little fear that individuals cultures and national identities will disappear, because the world's great diversity will ensure that culture-specific, special interest fare remains in demand. Modern media technology makes the delivery of this varied content not only possible but profitable. As a result of cultural exchanges, a global culture is created, piece by piece, but it grows more variegated and complex along the way. And even as geographically based identifies blur and fade, new subcultures based on shared tastes in music or literature or obscure hobbies, grow up. The global village is here but the problem is erosion of national sovereignty. The advanced nations of the world through their multi-national corporations are expanding their control over the international flow of information. As a result, much of the world may become even more heavily dependent on the western nations and it may be predicted about the demise of native cultures. National culture is assaulted by direct satellite broadcasts and worldwide information distribution networks. There is a fear about worldwide democracy. Much of the world's entertainment and Journalism is being provided by a handful of enormous films, with invariably pro-profit and pro-global market political positions on the central issues of our times. There is no simple answer to the debate over protecting the integrity of local cultures. There is even disagreement over the wisdom of doing so. Media literate people should at least be aware of the debate and its issues and they may also want to consider the paradox of what Josef Joffe, editor of Germany's Weekly 'Die Zeit', calls the 'Soft power' of America's exported culture. It 'does not bend hearts' as cultural imperialism critics contend. Rather, 'it twists minds in resentment and rage'. He points to data collected by the Pew Global Attitudes Project. When asked if they 'like American music, movies and television' large percentages of citizens in England (62%), France (65%) Germany (67%) and Italy (69%) said 'Yes'. But when asked if 'its good that American ideas and customs are spreading', other large percentages of people in England (33%), France (27%), Germany (24%) and Italy (43%) said 'no'. Like most debates over mass communication the simple answers aren't always the correct answers.<br /> 46. What is the major characteristic of the global village?






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