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Directions (Qs. 71 to 75): Read the following passage and answer the questions. One of the problems in the recent years is that the concept of public diplomacy is increasingly undergoing rapid changes in view of the new changes in world politics. Hence, public diplomacy assumes new forms of its use in the world politics. The proposition is that the link between the public and the practice of diplomacy embraces distinctive elements. On the one hand, there is the thread of democratic accountability, one of the changing international environments following Great War. However, the normative belief in 'Open democracy' whose precise definition was generally obscure, certainly did not imply an active role on the part of the 'public'. A century and half later, the impulse towards democratic accountability had evolved into belief in the possibility of direct public involvement in diplomacy as represented by the advocates of 'citizen summitry'. The assumption of this approach is that the governments respond to external threads, but the main source of peaceful initiatives are ordinary citizens and associations. The second assumption is that globalization arguments have brought forward that intensification of social networks beyond geographical boundaries and financial markets linked the terrorist groups will play a crucial role in local and global environments. Further, the third thread in this link is technological developments, implicit in such terms as 'cyber diplomacy' for the evolution of diplomacy, by linking the innovations in communication and information technology to foreign policy and diplomacy. All of these developments offer opportunity for the redefinition of public diplomacy in terms of an active role for publics rather than as passive objects of government foreign policy strategies. The growth of civil society and global social movements is changing the character of multilateral diplomacy. For example, the organization of world trade organization summit at Seattle by non-governmental organization explains the role of individuals and groups in international affairs. The impact of media has come to assume a very significant fourth thread in the public diplomacy debate that deserves separate treatment. Nevertheless, the much-debated 'CNN effect' in the situations of dramatic humanitarian crisis shows that the governments cannot completely, ignore the role of media in public diplomacy. A fifth thread in the public diplomacy tapestry has become the subject of increasing debate since the mid 1990s. In other words, it is the preoccupation with governments image in international politics and the possibility of states 'rebranding' themselves in the global market place. 71. Who could play an effective role in public diplomacy during the last one and half century?

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1700+ communication & journalism questions.The UGC NET Mass Communication and Journalism syllabus consists of 10 units: Communication & Journalism  Role of media in society, Demographic & sociological impact of media, effects Journalism- role & responsibilities, Indian constitution Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema Dominant paradigm & alternative conception Administrative &... Show more

Directions (Qs. 71 to 75): <em>Read the following</em> <em>passage and answer the questions.</em> One of the problems in the recent years is that the concept of public diplomacy is increasingly undergoing rapid changes in view of the new changes in world politics. Hence, public diplomacy assumes new forms of its use in the world politics. The proposition is that the link between the public and the practice of diplomacy embraces distinctive elements. On the one hand, there is the thread of democratic accountability, one of the changing international environments following Great War. However, the normative belief in 'Open democracy' whose precise definition was generally obscure, certainly did not imply an active role on the part of the 'public'. A century and half later, the impulse towards democratic accountability had evolved into belief in the possibility of direct public involvement in diplomacy as represented by the advocates of 'citizen summitry'. The assumption of this approach is that the governments respond to external threads, but the main source of peaceful initiatives are ordinary citizens and associations. The second assumption is that globalization arguments have brought forward that intensification of social networks beyond geographical boundaries and financial markets linked the terrorist groups will play a crucial role in local and global environments. Further, the third thread in this link is technological developments, implicit in such terms as 'cyber diplomacy' for the evolution of diplomacy, by linking the innovations in communication and information technology to foreign policy and diplomacy. All of these developments offer opportunity for the redefinition of public diplomacy in terms of an active role for publics rather than as passive objects of government foreign policy strategies. The growth of civil society and global social movements is changing the character of multilateral diplomacy. For example, the organization of world trade organization summit at Seattle by non-governmental organization explains the role of individuals and groups in international affairs. The impact of media has come to assume a very significant fourth thread in the public diplomacy debate that deserves separate treatment. Nevertheless, the much-debated 'CNN effect' in the situations of dramatic humanitarian crisis shows that the governments cannot completely, ignore the role of media in public diplomacy. A fifth thread in the public diplomacy tapestry has become the subject of increasing debate since the mid 1990s. In other words, it is the preoccupation with governments image in international politics and the possibility of states 'rebranding' themselves in the global market place.<br /> 71. Who could play an effective role in public diplomacy during the last one and half century?






 
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