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Directions (Qs. Nos. 46 to 50): Read the following passage and answer questions. The argument that news and other genres such as documentaries and current affairs straight-forwardly transmit an obviously biased view of the world has been rejected in most quarters of media studies. Nevertheless, while majority acknowledge that television has no overt, direct and unambiguous effects, research has focused on the idea that television can ‘set the agenda’. In other words, just as the agenda of meetings is set with more important items placed prominently on the agenda, television programmes can help define the boundaries of what audiences talk about and think. By the same token, other texts and meanings, for instance, radical political views or more explicit sexual imagery, may be kept off the agenda. It is argued that television is especially vulnerable to those wishing to set the agenda because audiences, given the predetermined quality of the text and narrative, have less opportunity to structure their consumption in the way that newspaper readers can. This implies that agenda setting is always covert or taken for granted. Certainly, research on television news has backed this up but broadcasters, as with the early BBC, may be open in their intent to structure the agenda in ‘our’ interests. The concept of agenda-setting can be applied to any genre, including, for example, the ability of MTV and other music video networks to set a pop music agenda. However, it is in the field of television news that it has gained particular currency. News programmes, it is asserted, are able to set the agenda in choice and ordering of items, by the privileging of one voice before another, in more or less combative interviewing techniques, in allocation of ‘The last word’, and in any number of other techniques embedded in the everyday practices of the profession. Some journalists reject this position claiming that they simply select what is most significant on any given day or even that they have ‘an eye for a story’. 46. Some media studies reject :

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1700+ communication & journalism questions.The UGC NET Mass Communication and Journalism syllabus consists of 10 units: Communication & Journalism  Role of media in society, Demographic & sociological impact of media, effects Journalism- role & responsibilities, Indian constitution Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema Dominant paradigm & alternative conception Administrative &... Show more

Directions (Qs. Nos. 46 to 50): <em>Read the following</em> <em>passage and answer questions.</em> The argument that news and other genres such as documentaries and current affairs straight-forwardly transmit an obviously biased view of the world has been rejected in most quarters of media studies. Nevertheless, while majority acknowledge that television has no overt, direct and unambiguous effects, research has focused on the idea that television can ‘set the agenda’. In other words, just as the agenda of meetings is set with more important items placed prominently on the agenda, television programmes can help define the boundaries of what audiences talk about and think. By the same token, other texts and meanings, for instance, radical political views or more explicit sexual imagery, may be kept off the agenda. It is argued that television is especially vulnerable to those wishing to set the agenda because audiences, given the predetermined quality of the text and narrative, have less opportunity to structure their consumption in the way that newspaper readers can. This implies that agenda setting is always covert or taken for granted. Certainly, research on television news has backed this up but broadcasters, as with the early BBC, may be open in their intent to structure the agenda in ‘our’ interests. The concept of agenda-setting can be applied to any genre, including, for example, the ability of MTV and other music video networks to set a pop music agenda. However, it is in the field of television news that it has gained particular currency. News programmes, it is asserted, are able to set the agenda in choice and ordering of items, by the privileging of one voice before another, in more or less combative interviewing techniques, in allocation of ‘The last word’, and in any number of other techniques embedded in the everyday practices of the profession. Some journalists reject this position claiming that they simply select what is most significant on any given day or even that they have ‘an eye for a story’.<br /> 46. Some media studies reject :






 
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