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Directions: Read the following passage and answer the question given below: Critics refer the cultural imperialism as cultural domination. John Tomlinson has emphasized that imperialism groups specific form of domination. In case of cultural imperialism in the third world, it points out towards the links between present domination and colonial past. The term is ambiguous between a set of economic and political meanings. To maintain specificity one must choose the term cultural imperialism as a pattern of inherited colonial attitudes and practices or as the practices and effects of on going system of economic relations within global capitalism. There are other ways of speaking about cultural imperialism as media imperialism as a discourse of global capitalism and as a critique of modernity. With reference to media imperialism, cultural imperialism places media at the centre of things. Many a times writers consider cultural imperialism and media imperialism as synonyms. On one hand mass media are constantly and rapidly expanding in terms of technical power, penetration coverage and representation of both public and private life in the west. Here media is considered as central cultural reference point of modern western capitalism. If so is the case cultural imperialism is a dominance of one's culture's media over another or as global spread of 'mass mediated culture'. Further cultural imperialism poses a threat to national cultural identity. In dealing with this discourse of national cultures, we must think of the various levels of locality. Cultural imperialism is also considered critique of global capitalism and capitalism is an homogenizing cultural force. The perception here is that everywhere in the world is beginning to look and feel the same. Cities in any part of the world display uniform features. Further the spread of capitalism is the spread of culture of consumerism. The discourse of cultural imperialism which takes capitalism as its target needs to be connected with that which addresses the discontent of modernity itself. Cultural imperialism is not only effecting individuals but the world itself. Modernity refers to main cultural direction of global development. Modernity and development though by no means necessarily linked as concepts, have become closely identified. This question is that what is the way of responding to the ambiguous cultural conditions of modernity. 46. What is cultural imperialism?

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1700+ communication & journalism questions.The UGC NET Mass Communication and Journalism syllabus consists of 10 units: Communication & Journalism  Role of media in society, Demographic & sociological impact of media, effects Journalism- role & responsibilities, Indian constitution Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema Dominant paradigm & alternative conception Administrative &... Show more

Directions: Read the following passage and answer the question given below: Critics refer the cultural imperialism as cultural domination. John Tomlinson has emphasized that imperialism groups specific form of domination. In case of cultural imperialism in the third world, it points out towards the links between present domination and colonial past. The term is ambiguous between a set of economic and political meanings. To maintain specificity one must choose the term cultural imperialism as a pattern of inherited colonial attitudes and practices or as the practices and effects of on going system of economic relations within global capitalism. There are other ways of speaking about cultural imperialism as media imperialism as a discourse of global capitalism and as a critique of modernity. With reference to media imperialism, cultural imperialism places media at the centre of things. Many a times writers consider cultural imperialism and media imperialism as synonyms. On one hand mass media are constantly and rapidly expanding in terms of technical power, penetration coverage and representation of both public and private life in the west. Here media is considered as central cultural reference point of modern western capitalism. If so is the case cultural imperialism is a dominance of one's culture's media over another or as global spread of 'mass mediated culture'. Further cultural imperialism poses a threat to national cultural identity. In dealing with this discourse of national cultures, we must think of the various levels of locality. Cultural imperialism is also considered critique of global capitalism and capitalism is an homogenizing cultural force. The perception here is that everywhere in the world is beginning to look and feel the same. Cities in any part of the world display uniform features. Further the spread of capitalism is the spread of culture of consumerism. The discourse of cultural imperialism which takes capitalism as its target needs to be connected with that which addresses the discontent of modernity itself. Cultural imperialism is not only effecting individuals but the world itself. Modernity refers to main cultural direction of global development. Modernity and development though by no means necessarily linked as concepts, have become closely identified. This question is that what is the way of responding to the ambiguous cultural conditions of modernity.<br /> 46. What is cultural imperialism?






 
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