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Directions: Read the following passage and answer the questions. Media organizations apply a form of cultural standardization during the processing of media raw material. It is suggested that media are constrained by their definitions and associated expectations as to what they are good for in general and what sort of content they can best offer and in what form. Within the media, the main types of content-news, sports, drama, entertainment, advertising—also follow standardized formats which are rooted in traditions, ways of work, ideas about audience taste and interest, pressures of time or space. D.L. Altheide and R.P. Snow were the first to use the term magic logic to capture and systematic nature of pre-existing definitions of what a given type of content should be like. The concept has been especially useful for identifying the predilection of media producers for factors which they believe will increase audience attention and satisfaction. In relation to informational content, media logic places a premium on immediacy, such as dramatic illustrative film or photos, on fast tempo and short 'sound bytes' and on personally attractive presenters and relaxed formats. Media logic also operates on the level of content—for instance, in political campaigns it leads to a preference for personalization, for controversiality and for attention to the 'horse race' rather than the issues. The 'bias of media logic' is predictable and systematic, embedded in media—organizational working arrangements and forward planning. Hallin demonstrated that there was a clear correlation in US news coverage of elections between 'horserace coverage' and sound-byte news — 'The more of the former, the less of the latter'. Altheide advanced the concept of media format to refer to the internal organization or logic of any shared symbolic activity. The idea is of a dominant form, to which mass communication are more or less constrained to conform. Formats refer not only to broad categories of content but also to unit ideas and representations of reality—akin to stereotypes. They are useful not only to producers but also to audiences, who learn to differentiate within the mosaic of what is offered according to formats which they have learned. Altheide has found that formats are not only a key to understanding much media production but also relevant to questions of effect on society, since they shape the perception of reality acquired from media. 71. What do 'pressures of time and space' refer to?

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1700+ communication & journalism questions.The UGC NET Mass Communication and Journalism syllabus consists of 10 units: Communication & Journalism  Role of media in society, Demographic & sociological impact of media, effects Journalism- role & responsibilities, Indian constitution Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema Dominant paradigm & alternative conception Administrative &... Show more

Directions: Read the following passage and answer the questions. Media organizations apply a form of cultural standardization during the processing of media raw material. It is suggested that media are constrained by their definitions and associated expectations as to what they are good for in general and what sort of content they can best offer and in what form. Within the media, the main types of content-news, sports, drama, entertainment, advertising—also follow standardized formats which are rooted in traditions, ways of work, ideas about audience taste and interest, pressures of time or space. D.L. Altheide and R.P. Snow were the first to use the term magic logic to capture and systematic nature of pre-existing definitions of what a given type of content should be like. The concept has been especially useful for identifying the predilection of media producers for factors which they believe will increase audience attention and satisfaction. In relation to informational content, media logic places a premium on immediacy, such as dramatic illustrative film or photos, on fast tempo and short 'sound bytes' and on personally attractive presenters and relaxed formats. Media logic also operates on the level of content—for instance, in political campaigns it leads to a preference for personalization, for controversiality and for attention to the 'horse race' rather than the issues. The 'bias of media logic' is predictable and systematic, embedded in media—organizational working arrangements and forward planning. Hallin demonstrated that there was a clear correlation in US news coverage of elections between 'horserace coverage' and sound-byte news — 'The more of the former, the less of the latter'. Altheide advanced the concept of media format to refer to the internal organization or logic of any shared symbolic activity. The idea is of a dominant form, to which mass communication are more or less constrained to conform. Formats refer not only to broad categories of content but also to unit ideas and representations of reality—akin to stereotypes. They are useful not only to producers but also to audiences, who learn to differentiate within the mosaic of what is offered according to formats which they have learned. Altheide has found that formats are not only a key to understanding much media production but also relevant to questions of effect on society, since they shape the perception of reality acquired from media.<br /> 71. What do 'pressures of time and space' refer to?






 
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