Match List-I with List-II: List-I List-II (Media terms) (Connotation) (a) Media characteristics (i) Forms of communi cation that support sales(b) Media reach (ii) A standardized system for evaluating the effectiveness of communication(c) Media measurement (iii) Relativ e streng ths and weaknesses of each medium keeping in view its inherent characteristics(d) Marketing communication (iv) Percentage of people in various SEC categories accessing mediaChoose the correct option from the following:(a) (b) (c) (d)

1700+ communication & journalism questions.The UGC NET Mass Communication and Journalism syllabus consists of 10 units: Communication & Journalism  Role of media in society, Demographic & sociological impact of media, effects Journalism- role & responsibilities, Indian constitution Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema Dominant paradigm & alternative conception Administrative &... Show more

1700+ communication & journalism questions.

The UGC NET Mass Communication and Journalism syllabus consists of 10 units:

Communication & Journalism 
Role of media in society, Demographic & sociological impact of media, effects
Journalism- role & responsibilities, Indian constitution
Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema
Dominant paradigm & alternative conception
Administrative & critical traditions, Communication research in India, Content analysis
Conflicts related to media coverage & representation, International news agencies, MacBride Commission, Contemporary issues
Production Team, Producer, Different Types of Programs, Writing for Radio, Writing for TV, Visual Language, Camera Movements, Basic Theories of Composition, Formats for Radio
Ad Copy & Layout, Public Relations & Opinion, Propaganda, Techniques, Different forms of writing
Printing Technology & Production methods, News agencies, Syndicates & Freelancing, Specialized areas of Journalism 

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