Match List-I with List-II: List-I List-II (Model) (Inventor) (a) Pyramid model of PR research (i) Cutlip et al(b) Effective yardstick model (ii) Jim MacNamera(c) Short-term and continuing model (iii) Walter Lindermann(d) Preparation, implementation and impact model (iv) Watson Codes : (a) (b) (c) (d)

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1700+ communication & journalism questions.The UGC NET Mass Communication and Journalism syllabus consists of 10 units: Communication & Journalism  Role of media in society, Demographic & sociological impact of media, effects Journalism- role & responsibilities, Indian constitution Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema Dominant paradigm & alternative conception Administrative &... Show more

Match List-I with List-II: <br /> List-I List-II <br /> (Model) (Inventor) <br />(<em>a</em>) Pyramid model of PR research (<em>i</em>) Cutlip et al<br />(<em>b</em>) Effective yardstick model (<em>ii</em>) Jim MacNamera<br />(<em>c</em>) Short-term and continuing model (<em>iii</em>) Walter Lindermann<br />(<em>d</em>) Preparation, implementation and impact model (<em>iv</em>) Watson<br /> <em>Codes :</em> <br />(<em>a</em>) (<em>b</em>) (<em>c</em>) (<em>d</em>)