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Match the following: Set-I Set-II (Area) (Originator) (a) Selective exposure (i) Elihu Katz(b) Voter study (ii) C.I. Hovland(c) Influence of opinion leaders (iii) Joseph T. Klapper(d) Limited persuasive effect of media (iv) P. Lazarsfeld Codes: (a) (b) (c) (d)

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1700+ communication & journalism questions.The UGC NET Mass Communication and Journalism syllabus consists of 10 units: Communication & Journalism  Role of media in society, Demographic & sociological impact of media, effects Journalism- role & responsibilities, Indian constitution Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema Dominant paradigm & alternative conception Administrative &... Show more

Match the following: <br /> Set-I Set-II <br /> (Area) (Originator) <br />(<em>a</em>) Selective exposure (<em>i</em>) Elihu Katz<br />(<em>b</em>) Voter study (<em>ii</em>) C.I. Hovland<br />(<em>c</em>) Influence of opinion leaders (<em>iii</em>) Joseph T. Klapper<br />(<em>d</em>) Limited persuasive effect of media (<em>iv</em>) P. Lazarsfeld<br /> <em>Codes:</em> <br />(<em>a</em>) (<em>b</em>) (<em>c</em>) (<em>d</em>)






 
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