Match the List-I with List-II: List-I List-II (Theory) (Theorists) (a) Balance Theory 1. Two-step flow of Information(b) Congruity Theory 2. Charles Osgood(c) Elihu Katz 3. Diffusion of Innovation(d) Everett Rogers 4. Fritz Heider Codes: (a) (b) (c) (d)

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1700+ communication & journalism questions.The UGC NET Mass Communication and Journalism syllabus consists of 10 units: Communication & Journalism  Role of media in society, Demographic & sociological impact of media, effects Journalism- role & responsibilities, Indian constitution Magazines, Press Commission, Small Newspaper, Press Councils, Development of Radio after independence, Development of Television, Committees in broadcasting, Communication & theories of social change, Role of media in social change, and Cinema Dominant paradigm & alternative conception Administrative &... Show more

Match the List-I with List-II: <br /> List-I List-II <br /> (Theory) (Theorists) <br />(<em>a</em>) Balance Theory 1. Two-step flow of Information<br />(<em>b</em>) Congruity Theory 2. Charles Osgood<br />(<em>c</em>) Elihu Katz 3. Diffusion of Innovation<br />(<em>d</em>) Everett Rogers 4. Fritz Heider<br /> <em>Codes:</em> <br />(<em>a</em>) (<em>b</em>) (<em>c</em>) (<em>d</em>)