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Logo Design Fundamentals Test
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Logo Design Fundamentals Test
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25 Questions

1. Color decisions for your logo directly affect all of these EXCEPT:
2. What is the gestalt principle of closure?
3. What is an outline?
4. Tradedress are colors that are strategically selected to reflect the brand attributes of a company.
5. What questions should you ask a client in preparation for designing a logo?
6. What is a gradient?
7. What is a Pantone?
8. True or False - strongly consider a custom font for your design. The more original the font - the more it will distinguish the brand.
9. A Logo should appeal to its target market.
10. An logotype should conform to which of these maxims?
11. What is the Adobe Illustrator feature called that transforms a scanned drawing into editable vector points?
12. Which of these should you NOT do when designing a logo
13. True or False? Logos should only exist for products and never services.
14. It's okay to copy another logo design if...
15. What format should a logo be designed for?
16. What is a knockout?
17. When reducing a logo's size - you should make sure
18. What questions should you ask a client in preparation for designing a logo?
19. To prevent any tampering of the logo in .ai format - what should you do to the file before handing it over to the client?
20. When designing a logo it's good practice to:
21. An logotype should conform to which of these maxims?
22. Which of these is a lossless raster filetype?
23. What formats should deliver to the client when logo is finally approved
24. True or False? It is generally recommended to use two or less typefaces in a logo.
25. True or False? A logo can simply be typography.

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