Use the excerpt below to answer the following questions: Please refer to the Sales Funnel graph on the next page to understand our marketing method. The first (widest) portion of the funnel involves attracting potential clients. As part of the IT department, you can help with this by focusing on Search Engine Optimization to make sure that our site appears in applicable online searches. SEO will be a major part of our marketing efforts this month. The second layer of the funnel, narrower than the first, encourages visitors to learn more about the company. The third layer is the narrowest and... Show more

Use the excerpt below to answer the following questions:

Please refer to the Sales Funnel graph on the next page to understand our marketing method. The first (widest) portion of the funnel involves attracting potential clients. As part of the IT department, you can help with this by focusing on Search Engine Optimization to make sure that our site appears in applicable online searches. SEO will be a major part of our marketing efforts this month. The second layer of the funnel, narrower than the first, encourages visitors to learn more about the company. The third layer is the narrowest and involves securing sales, turning visitors into clients. IT is also in charge of data visualization, so please track info such as number of hits for each layer of the funnel and create graphs to illustrate this info for our meetings.

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