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Writing for the Media
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Writing for the Media
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25 Questions

1. ………………… is the text of an advertisement
2. The readers can communicate to the News paper through ……….
3. These are various types of planned messages used to build a brand advertising, public personal selling, packaging, events, sponsorships and customer care. This together is called ………………..
4. ……………..is a type of documentary in which there is no narrator and the story unfolds when the characters speak
5. When the sender uses media for commercial success it is called …………….
6. …………… is a visual blue print of a film
7. Advertisements for products like cigarettes, alcohol etc. which are banned by the law are advertised through
8. ………… provides back ground information, present an update condition and goes on to predict the future
9. ……………is a serious article intended to influence public opinion
10. …………….. highlights conflicts or differences by drawing attention to the circumstances or time
11. The first electronic book was ………………
12. Location is fixed and the team is fixed and marketing is done during……………..phase of film making
13. ……………………is the most common form of commercial printing
14. …………. is a piece of news item written with a particular intention i.e. either to make audience aware of a particular matter, to instruct or to entertain
15. ………………. is an interactive database where the sellers directly address the customers
16. Products are sometimes advertised in discreet manner. It is called ………….
17. ………….. was used to spread information
18. Offers and benefits offered to customers are methods of………………
19. ……………… is sometimes a scanner
20. ………………… should tell the reader whether a book is worth reading
21. The beginning of internet is credited to the experiment conducted by ………
22. …………….was the first person to send waves to a short distance
23. Stories and brand mentions delivered by the mass media without charge is ……………….
24. ………………….. is a type of website that is like a journal
25. Isaac Gutenberg refined the technique of printing by using …………

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