Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?

🎲 Try a Random Question  |  Total Questions in Quiz: 210  |  🧠 Study this quiz with Flashcards
This question is part of a full practice quiz:
Consumer Behaviur — practice the complete quiz, review flashcards, or try a random question.


Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?