Consumer Behaviur
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Consumer Behaviur
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25 Questions

1. The greatest barrier to effectively marketing to the Asian American market is thought to be:
2. In a _______________, the buyer wants to change something about product specifications, prices, terms, or suppliers.
3. According to the stimulus-response model of buyer behavior (as presented in your text), the place where consumers process marketing stimuli prior to making purchase decision is called the:
4. Product involvement refers to ____________ or personal relevance of an item.
5. The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
6. The reason that higher prices may not affect consumer buying is _______________.
7. One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
8. --------- (consumer role) is the individual who determines that some need or want is not being fulfilled and authorises a purchase to rectify the situation.
9. Obtaining satisfaction through fulfilling one's potential is called:
10. Socio cultural theory of buyer behaviour is formulated by
11. The process by which individuals select, use, or dispose of products to satisfy their needs and wants is known as:
12. Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process?
13. _______________ describes changes in an individual’s behavior arising from experience.
14. Which of the following is NOT one of the five stages of the buyer decision process?
15. Consumer purchases are influenced strongly by cultural, social, personal, and:
16. A purchase situation which occurs infrequently, and which requires some research, is called:
17. ___________ are the groups that individuals look to when forming attitudes and opinions.
18. Which of the following also includes a situation-specific component?
19. How the consumer processes information to arrive at brand choices occurs during which stage of the buyer decision process?
20. Which of the following is NOT a component of personality?
21. _________________ is the most common type or consumer decision process and the way consumers purchase most packaged goods.
22. ____________ is the definition of reference groups.
23. Which of the following is NOT part of Maslow's Hierarchy of Needs?
24. The extreme state of consumer satisfaction is called
25. People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being:

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