A local sporting goods store will advertise baseball equipment during evening news broadcasts. Advertising rates during news broadcasts run $3,400 per 30-second spot on weekdays. The store is planning 12 weekday spots of 30 seconds each. What is the total campaign cost?

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1. A local sporting goods store will advertise baseball equipment during evening news broadcasts. Advertising rates during news broadcasts run $3,400 per 30-second spot on weekdays. The store is planning 12 weekday spots of 30 seconds each. What is the total campaign cost?