Lansing Bookery regularly marks up books 40% of the selling price. The bookstore's cost on a new best-selling book is $12.95 per book. What is the selling price of this book?

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1. Lansing Bookery regularly marks up books 40% of the selling price. The bookstore's cost on a new best-selling book is $12.95 per book. What is the selling price of this book?