Trainer's Pet Store offers a wide variety of leashes for dogs. The store purchases a popular leash from its manufacturer for $4.38 each. Trainer's Pets marks up the leashes at a rate of 238% of cost. What is the retail price of the popular leash?

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1. Trainer's Pet Store offers a wide variety of leashes for dogs. The store purchases a popular leash from its manufacturer for $4.38 each. Trainer's Pets marks up the leashes at a rate of 238% of cost. What is the retail price of the popular leash?