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Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Advertising in Contemporary Society
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Advertising is a promotional activity which aims to sell a product or service to a target audience. It is one of the oldest forms of marketing which attempts to influence the actions of its target audience to either buy, sell, or do something specific.

The 4 main types of Advertising are: 
Display Advertising
Video Advertising
Mobile Advertising
Native Advertising

Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Advertising in Contemporary Society
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25 Questions

1. Benetton ‘Unhate’ ad campaign, featuring world leaders kissing is a case of ____
2. Advertising is affected by ________ forces
3. 'Your Right Partner'
4. 'Growing and Protecting your wealth'
5. Advertising a public interest program has ____impact on society.
6. If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
7. Katrina Kaif’s Commercial of slice became famous because of her subtle seductive act in the advertisement which was known as __________
8. In Social Marketing, the Price should not be too ____ and too _____.
9. Women in Advertising in India are portrayed as ______over the decades.
10. ______describes advertising in a medium such as a newspaper, magazine, or trade journal.
11. ______________ advertising is the communication either supporting or opposing a candidate for the nomination to an office.
12. Which among the following is not an essential of advertising appeal?
13. Effective marketing includes
14. Snap, crackle, pop.
15. Who is not a brand ambassador for 'Kalyan Jewellers'?
16. ________ is the oral communication with potential buyers of a product with the intention of making a sale.
17. A consumer contest is an example of _____.
18. Who will be the celebrity endorsing the bike Suzuki Hayate ?
19. _______________ refers to the paid for messages that attempts to transfer symbols into commodities to increase the possibilities of its purchase.
20. It is criticized that advertising causes people to give too much importance to _______
21. Pick the cricketer who was nick named Jammy because his father worked for Kissan Jams.
22. ____ defined global advertising as “international ads which are addressed to multicultural audiences”
23. Who is the brand ambassador for 'NOKIA'?
24. Industrial advertising is also known as____ advertising.
25. A corporate unit may provide equipment for a famous sportsperson or sports team in exchange for ________

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