Ecofriend Limited has decided to launch solar jackets, which will have an inbuilt solar charger as well. In order to make its product competitive, the company has decided to offer it for sale within the range of ^1500 to ^4000. Identify the related function of marketing being mentioned in the given case.

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Ecofriend Limited has decided to launch solar jackets, which will have an inbuilt solar charger as well. In order to make its product competitive, the company has decided to offer it for sale within the range of ^1500 to ^4000. Identify the related function of marketing being mentioned in the given case.