1. While reading the label of a pack of aluminium foil, Reshma discovered that the product was manufactured at Hyderabad but was available for sale in many states across the country. Identify the function of marketing which has made this possible.

2. BeCool Limited has decided to market its products through the conventional network of manufacturer-wholesaler-retailer-consumer. Identify the function of marketing being described in the above line.

3. Champ Limited is a company providing online education to school children of all the classes. Over the years, it has established a good reputation and a market share of 75%. However, in past 2 months, due to the entry of a new competitor in the same segment, the market share of the company has reduced by 20%. Identify the type of marketing factor which has adversely affected the sales of the company.

4. Under which of the following conditions does a business need not maintain high level of inventory?

5. Pranav has decided to start a business of manufacturing crockery and cutlery items. In order to give a unique identification to his products, he has decided to assign the brand name 'Elegan' as it will enable the firm to secure and control the market for its products. Identify the relative advantage of branding to the marketers being described in the above case.

6. Which of the following can be marketed?

7. When Reema had sent her servant to the market to buy a pack of chips, she asked him specifically to bring the yellow coloured packet of chips of a particular brand. Identify the function of packaging being described in the above line.

8. Under which of the following conditions is a marketer not likely to fix the price of his products at higher end?

9. Under which of the following conditions will the company not be able to provide high level of customer services?

10. A salesman of a company dealing in pet foods is paid a fixed salary of ?20000 per month and furthermore, ?20 extra per unit of the product sold beyond the target sales. Identify the type of cost being described in the given example.

11. Kannu has decided to sell her range of organic food products through her own retail outlets. Identify the channel of distribution being adopted by the company.

12. Sugandha purchased a pack of crayons for her daughter from a nearby stationery shop. She noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above lines.

13. The labelling of a pack of oats cookies explains how the product is beneficial in adding fibre to the diet and the other related health benefits. Identify the related function of labelling being described in the given case.

14. In an inter school quiz competition, the participants were shown empty bottles of soft drinks and were asked to identify the brands. All the participants were able to do so. Identify the related point highlighting the importance of packaging which is being described in the given case.

15. Ecofriend Limited has decided to launch solar jackets, which will have an inbuilt solar charger as well. In order to make its product competitive, the company has decided to offer it for sale within the range of ^1500 to ^4000. Identify the related function of marketing being mentioned in the given case.

16. Srijan is fond of a particular brand of stationery. Every time he buys his favourite brand stationery products, he does not need make a close inspection of that product. Identify the relative advantage of branding to the customers being described in the given case.

17. Ria refused to buy an insulated lunch box for ?1200 as she felt that the real worth of the product was much less than its monetary value. Identify the factor related to pricing decision being described in the given case.

18. In order to get feedback about its new product launch, Taggi Limited conducted an online survey through a short questionnaire. Identify the marketing function being mentioned in the given line.

19. According to the modem marketing concept, which of the following statements is true?

20. Gabbar is a wholesaler of food grains. He categorises his stock into different groups on the basis of their quality and also fixes up the prices accordingly. Identify the type of marketing function being mentioned in the given line.

21. Pragati Limited has chalked out an action plan in order to increase its market share in the international market by 20% in the next one year. The action plan contains the details about how the production levels will be increased, promotional activities will be carried out and so on. Identify the type of marketing function being described in the given lines.

22. Which of the following is a feature of marketing process?

23. Mehak Limited has hired 300 salesmen who will be assigned the task of contacting prospective buyers and creating awareness about the new range of organic incenses introduced by the company. Identify the element of promotion been described in the given lines.

24. Srijan Limited sells its products through the company approved retailers. Identify the channel of distribution being adopted by the company.

25. On visiting a supermarket to buy a pack of moisturizer, Harsha noticed that the packaging of most of the beauty products exhibited a photograph of a celebrity. Identify the related function of packaging being described in the given case.