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Principles of Marketing
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Principles of Marketing
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25 Questions

1. Market research tasks include all of the following EXCEPT
2. In conducting a situation analysis - a company would look at what factors related to the retail customer environment?
3. When a retailer removes one company’s product and replaces it with product from another company - the first company is said to have lost
4. Offering a 60-day money back guarantee as a sales promotion is one way to deal with post-purchase behavior known as
5. Which of the following is NOT an example of why people switch brands?
6. The microenvironment in which companies operate consists of all of the following EXCEPT
7. Identifying potential markets is called
8. The Sunshine Company wants to measure the influence that its brand has in the blogosphere. What metric should it use?
9. The Jefferson Manufacturing Company buys sheet metal from the same supplier each month. In January - it changes its order to aluminum tubing. This is an example of a
10. A family in the Full Nest stage of the family life cycle would most likely be shopping for
11. Which of the following is the first step in developing a strategic marketing plan?
12. Which of the following is a purchase that typically is a high-involvement decision?
13. Highlighting how much better the company’s product is over the competitors’ is an advertising strategy for which stage of the product life cycle?
14. Position bias is a problem in
15. A manufacturer of which of the following products would adopt an undifferentiated marketing strategy for its launch?
16. Stickiness of a Web site is measured in terms of the
17. Alex is conducting market research to determine ways to extend a product line. After defining the research problem - his next step is to
18. Most precisely - sociographics has become an important tool in
19. Which of the following is NOT a step in the consumer adoption process model?
20. A company advertises it high-end foreign cars with a campaign that shows people turning around and staring as the car drives by. This campaign might be derived from which of Maslow’s levels of basic needs?
21. The BIG Shoe Company maintains a Web site that sells a variety of shoe brands for big and tall men. The company acts as an intermediary - sending orders to shoe manufacturers that send the shoes to BIG Shoe’s customers. BIG Shoe is a
22. Loss leader pricing is
23. In a pure competitive environment - a firm has
24. The Cherry Company decides that it needs to get its customers to buy more of its existing candy products. The company is adopting what kind of growth strategy?
25. A nonprofit’s customers are

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