karley is listing the threats and opportunities her club is facing. She is writing out the factors that differentiate her club from its competitors and what the demographic profile is of the area. At what step in the membership marketing plan is she?

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1. karley is listing the threats and opportunities her club is facing. She is writing out the factors that differentiate her club from its competitors and what the demographic profile is of the area. At what step in the membership marketing plan is she?