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Marketing Analytics Fundamentals Test (Upwork)
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Marketing Analytics Fundamentals Test (Upwork)
Time left 00:00
25 Questions

1. Let CS be the number of customers at the start of a period
2. What does visit loyalty measure?
3. Which of the following is NOT a goal of marketing analytics?
4. What do Facebook interactions measure?
5. CPI stands for 'cost per initiative.'
6. Email
7. Which of the following is NOT a URL tag in Google Analytics?
8. What is a Net Promoter score?
9. What does GRP stand for?
10. DAU stands for:
11. What are you trying to find out by measuring ROI?
12. Weak subject lines
13. What does ROAS typically stand for?
14. Testing two different CTA designs to see which one performs the bests is known as:
15. How is email list growth rate calculated?
16. What is last-touch attribution?
17. The ability to track ____________ will give your marketing efforts more credibility.
18. What does ROI stand for?
19. What does KPI stand for?
20. How is email click-to-deliver rate measured?
21. What does the term indexed pages refer to?
22. What is causality?
23. What is first-touch attribution?
24. You can???t make the best decisions on what marketing improvements to make without ________ everything within your company.
25. Which of the following is the most cost-efficient website traffic?

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