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Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Advertising in Contemporary Society
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Advertising is a promotional activity which aims to sell a product or service to a target audience. It is one of the oldest forms of marketing which attempts to influence the actions of its target audience to either buy, sell, or do something specific.

The 4 main types of Advertising are: 
Display Advertising
Video Advertising
Mobile Advertising
Native Advertising

Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Advertising in Contemporary Society
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25 Questions

1. If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
2. Major changes have taken place in financial advertising due to ________________
3. Sania Mirza and P.V. Sindhu in the advertising indicates that ____ in advertising.
4. Advertising is affected by ________ forces
5. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
6. 'With you all the way.'
7. I'm loving it.
8. What was the one major proposal of new industrial policy (1991)?
9. The “address” that tells the browser the specific place you want to go to
10. AIDA stands for Awareness, ______, Desire and _____.
11. Which factor government need to consider if income is less than the expenses?
12. Snap, crackle, pop.
13. Full form of ASCI is
14. Pick a brand that Akshay Kumar is not a brand ambassador for
15. 'Emotionally yours.'
16. After liberalization consumers have become more
17. The large volume of advertising in a society is known as ____
18. Culture means:
19. Which of this is a factor for increased innovation and research?
20. Floor stands, shelf-talkers, dump bins, and door signs are types of what kind of advertising?
21. ________ is the oral communication with potential buyers of a product with the intention of making a sale.
22. Strong enough for a man, made for a woman.
23. Kareena Kapoor is a brand ambassador for which brand?
24. The content and context of a message contained in an advertisement is called?
25. Virat Kohli is the brand ambassador for which brand?

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