Modern Marketing Glossary
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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing

Modern Marketing Glossary
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1. A small and simple software application.

2. An illustration that goes to the edge of the page. Bleed artwork has no borders or margins.

3. Determining which of your marketing channels are most responsible for sales.

4. Google’s pay-per-click (PPC) advertising program. An AdWords ad has four lines: the first is 25 characters (including spaces); the next two are 35 characters (including and spaced) each; the last line is the URL that the ad hyperlinks to. You bid to have your ad show up when users search one or more keywords, as well as and you pay the bid price for every click on your ad.

5. A small, simple website dedicated to a single product.

6. The degree of difficulty for entering a new market or business. Becoming a plastic surgeon has a high barrier to entry because you need to be a doctor. Starting a carpet cleaning service has a low barrier to entry because you don’t need highly specialized training, skills, or equipment.

7. What a consumer believes a product is worth and is willing to pay for it.

8. Television broadcast between 8pm to 11pm EST.

9. A standard method of publishing information as hypertext in HTML format on the Internet.

10. The percentage of users exposed to a given piece of rich media content, or online advertising, who interact with that content by moving their cursors over it, but do not click on it.

11. In social networks, like Facebook, a page telling others who you are, what you do, and what your work history and education is.

12. Making the case for why consumers should buy your product, with an ad written as a story.

13. Advertising aimed at the general public.

14. The opportunity for a visitor to be transferred to a location on a website or the Internet, by clicking on a hyperlink.

15. The percentage of people receiving or seeing a promotion who respond to it. If you send out 1000 sales letters and get 20 orders, then your response rate is 2%.

16. A rack or other free-standing display used to promote products at the point of purchase, or a sale; e.g. a self-standing cardboard display holding bags of a particular brand of potato chip and placed in a supermarket, either at the end of an aisle or near the check-out line.

17. Ads whose primary goal is to generate sales leads.

18. A rich media file format used to display animation on a web page. With the rising use of video, Flash has become less popular. Also, the Google algorithm does not rank pages done in Flash.

19. A machine that affixes to envelopes strips of paper that the post office accepts in lieu of postage stamps.

20. Taking the brand name of a successful product and putting it on a new product, which you plan to introduce to expand your product line.

21. A group of promotional postcards, each from a different advertiser, mailed together in a shrink wrap; each advertiser pays to have their card in the deck.

22. Communicating with a person face-to-face, or over the phone for purposes of persuading them to buy your product.

23. When a page request is made, all elements or files that comprise the page are recorded as hits on a server’s log file, when a consumer views a website or page. If Dick visits your site 5 times and Jane visits once, you have six hits.

24. A language used by developers to define website elements and content including text, audio, and visual.

25. Letters sent by a consumer to the advertiser that contain a communication other than an order.

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