Digital Marketing

Subject: Business Skills

The marketing of products or products and services using digital technologies such as internet (websites), mobile phones, and others, using many forms of display advertising and promotion techniques.

Common digital marketing methods include:  search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, social media optimization, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, e-mail direct marketing, display advertising, e-books, games and others.