Modern Marketing Glossary
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1000+ essential modern marketing concepts - combination of traditional offline marketing (branding, pricing, the 4Ps, etc)  and digital marketing concepts (web, social media, search, etc)

Related Topic: Digital Marketing

Modern Marketing Glossary
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1. In marketing, it has come to mean a deal sweetener: a little something extra thrown in to sway the prospect and get him to buy. It is a Yiddish word.

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