(Wikipedia definition) Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:
- Attract attention and generate leads - Expand their customer base - Generate or increase online sales - Increase brand awareness or credibility - Engage an online community of users
In other words, content marketing is all the text, video and audio that we create to bring in the users and customers to our web sites.
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