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Copywriting Exam Questions
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Copywriting Exam Questions
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25 Questions

1. Kinesthetic person

2. Crawl

3. Supers

4. The more _____ the language is, the more it sounds like a real conversation

5. Public Service Announcement

6. The Role Reversal Strategy falls under the ______________ strategy

7. Beauty Shot

8. Product as Graphic Visual

9. What's it called when there's only one person in the spot?

10. What drives home the message?

11. What senses can radio ads engage?

12. What are BLT Messages

13. It's important to listen to your radio spot in different _____________

14. Radio Times

15. Talking Heads

16. As an advertiser, it's helpful to identify the _________ behind every campaign (3)

17. Mandatories

18. For the radio, place listeners in a setting with: (4)

19. Storyboard

20. All copy needs a structure, meaning a __________ and __________ to follow

21. Stamp-of-approval and one-words strategies call under what over-arching strategy category?

22. Biogenic needs

23. Consumer-Focused Campaign

24. What senses can tv ads engage?

25. When target is online, you need to have a clear understanding of... (3)

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